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Unified Payments Interface (UPI) FAQs

Get answers to the most commonly asked questions on Unified Payments Interface

 

Launched in the year 2016, Unified Payments Interface is an instant, real-time payment settlement system in India. In the last three years, UPI has been anchoring the government’s digital revolution in India.

 

Recently, UPI crossed 1 billion transactions and added 100 million users for the month of October 2019. On a year on year basis, UPI transactions have increased by 135%. With 141 banks on the UPI platform, it is one of the sought after payment settlement systems in India.

UPI for payments
UPI for payments

 

In the course of this blog, let us try to understand some of the frequently asked questions concerning UPI.

 

1. What is the difference between UPI and IMPS?

A unified payment interface is a simplified version of an instant payment settlement system as compared to IMPS. UPI enables a user to make an online money transfer with only a virtual payment address. Hence, the long process of entering bank account, IFSC code, etc for IMPS is done away with.

2. Is UPI transaction free?

UPI transaction was free before April 1, 2019, for all banks. From April 1, 2019, Kotak Mahindra Bank is charging for UPI transactions. Users are charged after 30 peer to peer transactions/month. However, UPI payments via ICICI, SBI and HDFC platform continue to remain free.

3. Is card or wallet necessary for a UPI transaction?

No. Only bank account details are needed for UPI transactions.

4. Is it possible to have 2 UPI Ids?

Yes. It is possible to have up to ten UPI Ids linked to the same bank account.

5. What is the 2-factor authentication system in UPI?

It is the basic security feature of the UPI system. The 2-factor authentication system consists of verification using the M-PIN and the UPI ID.

6. Is mobile banking mandatory for UPI?

No, mobile banking is not necessary for UPI. The important requirements for UPI are Android phone and mobile number linked bank account.

7. Can UPI Id be changed?

Yes, you can change the UPI Id. You can obtain 2 more UPI Ids from the bank.

8. Is the UPI Id the same for all the UPI apps?

UPI Id is mobile-specific. One can create multiple email Ids linked to multiple mobile numbers. Hence, UPI Id remains the same for the same mobile number irrespective of the multiple UPI apps.

9. Does money transfer take place through UPI only during the banking hours?

No, money transactions take place through UPI 24*7.

10. Does the beneficiary need to register with UPI for receiving funds?

No, it is not necessary for the beneficiary to register with UPI for receiving funds. On the other hand, the only requirement for the beneficiary to receive funds is a mobile linked bank account.

11. How much time does UPI transfer take?

UPI transfer takes place instantly. 

12. In case of a change of UPI app, re-registration is required or can I use the same virtual address?

Re-registration is required in case of a change of the UPI app. One needs to just do mobile verification. The virtual address remains the same.

13. What are the different channels for transferring funds using UPI?

  1. Transfer through VPA
  2. Account Number + IFSC
  3. Mobile Number + MMID
  4. Aadhaar Number
  5. Collect / Pull money basis VPA

14. What is the limit of funds transfer with UPI?

The limit of funds transfer with UPI is 1 lakh with an upper limit of 10 transactions per day.

15. What is UPI 2.0?

Launched in Aug 2018, UPI 2.0 is an upgrade to the UPI system. The salient features of UPI 2.0 are the option of linking an overdraft account, setting of mandates, receiving an invoice in the inbox and provision for signed intent and QR.

 

For more information, refer:

  1. https://www.npci.org.in/upi-faq-s
  2. http://vikaspedia.in/e-governance/digital-payment/unified-payment-interface/upi-faqs
  3. https://www.dbs.com/digibank/in/banking/payments/upi/faqs.page

 

 

 

 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

 

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Prospects of Artificial intelligence in the payments domain

Take your business to the next level with the magic of artificial intelligence

Love the receptive chatbot upon entering a banking website? Definitely, everybody loves an ounce of handholding. Imagine, your monetary investment being automatically gauged to customize a detailed retirement plan for you. Looks amazing, isn’t it? Welcome to the amazing world of artificial intelligence.

Artificial intelligence is the replication of human intelligence of logical reasoning cum analysis, by machines. It is a popular buzzword spanning across numerous sectors like education, health, finance, cybersecurity, etc. In particular, the payments domain is witnessing a rapid stride in the use of artificial intelligence. From fraud detection to all-round customer support, artificial intelligence is the dire need of the hour.

Artificial intelligence
Prospects of artificial intelligence in the payments domain

In the duration of this blog, let’s travel to the amazing world of artificial intelligence in the payments domain.

1. Fraud detection

The banking channel is witnessing increasing levels of fraud off-late. For example, the Punjab bank crisis is a point in case. A high level of artificial intelligence intervention will keep a preventive check on the fraud. The artificial intelligence algorithm will segregate between fraud and the not so fraud transactions in the initial stages. In other words, AI will bring in better fraud monitoring cum effective decision making.

2. Better payment settlement with artificial intelligence

Were you stuck up with the thoughts of your impending payments? Or did you encounter the hassle of improper payment?  Then, artificial intelligence is the need of the hour for your brand. Be it claims settlement or insurance settlement, artificial intelligence ensures an automatic and precise payment mode. No more worry about delayed payment settlements. It will be a thing of the past.

3. Reduction in false declines

Banking channels face the constant issue of payment decline at the nth moment. It is due to multiple miscellaneous factors. Either, the network has timed out or the payment has been declined at the sender’s or receiver’s side. In either of the cases, artificial intelligence can reduce unintended human error by automating the process.

4. Predictive analysis

Predictive analysis refers to the prediction of future events using repetitive patterns, choices and decision making. From where to invest your money to analyzing the future prospect of your purchase, artificial intelligence acts as your best friend. The role of artificial intelligence in the predictive analysis is further going to increase with the enhanced dimensional applications. Bank security and national security are a point in question.

5. Faster customer service using artificial intelligence

Customer service feature using chatbots is one of the very interesting features of artificial intelligence. How do you feel when you get a prompt and quick response to your queries? Satisfying isn’t it? Further, your trust in the brand amplifies manifold. Artificial intelligence is taking the chatbot feature to a completely new level. From understanding the choice of the customer to the future decision of the customer, artificial intelligence has gone two notches high.

Chatbots have different applications in domains apart from the banking sector. For example, endurance is a chatbot designed specifically for dementia patients. It recognizes the change in memory patterns of the patient, thereby giving an alert to the family members.

 

 

 

 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

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Eight best email marketing tips to boost your ecommerce sales

Email marketing strategies to be in the top league

Did you know that email marketing affects the purchasing decision of 59% of the customers? Email marketing attracts 40 times more customers as compared to social media marketing. Further, a study shows that over 30% of the emails are opened on the basis of the subject line alone.

If you are an e-commerce company or a startup, email marketing should be your core focus to build your business. In the course of this blog, you will learn to swim in the ocean of email marketing.

Email marketing
Email marketing for your business

1. Welcome Mail for Email marketing

“Athithi Devo Bhava”, Guests are God. Yes, customers are your guests. And they deserve a graceful treatment. A first impression goes a long way in maintaining your customers. Hence, it’s imperative that you have a thoughtful and well-framed mail for your new customers. Ideally, the mail must include a brief about the company explained through videos, infographics, pdfs, etc. Also, explain in detail, the steps to be followed for customer support. This shows the gesture of being loved and cared for.

2. Promotional Mail

How do you build loyal customers? One way is through quality content, another way is by prioritizing returning customers.  Hence, make sure you send offer emails to your ardent customers. Ensure that the promotion split up is clearly explained, leaving no room for confusion.

3. Carting out Mail

Imagine your bus breaking down minutes before you reach your dream destination. This is the same feeling when your customers abandon your cart during the last leg of the payment transaction. Brands have come out with interesting techniques to remind the customers about their abandoned carts. It ranges from personalized messages loaded with emotions to comeback videos. Hence, be unique in your abandon cart reminder emails to win back your customers.

4. Attractive template design for email marketing

Readability and visibility are very important for any marketing email. No matter how good the content is, the poor appearance turns off any customer. Also, ensure the compatibility of the email with both mobile and desktop. Bad visibility turns off potential customers in the initial stages leading to huge revenue loss.

5. Encourage reviews

Encouraging reviews is a strategic move to increase your visibility by connecting with your customers. In a digital world, word of mouth spreads far and wide. In other words, a customized review tag along with your email is the way ahead to get valuable feedback from your loyal customers.

6. Grow subscribers list by email marketing

Make sure that you capture the emails of all the customers who visit your e-commerce website. Applications like send fox and MailChimp has inbuilt forms to capture the visitor information in a specific format. Nevertheless, give an option to the customers to gracefully opt-out of the mailing list.

Further, make sure to systematically segment your list to avoid spam emails. For example, the categorization of customers as returning, occasional, etc could go a long way in growing the subscribers’ list.

7. Mail Automation

Automated email campaigns give a three-sixty degree analysis of the email performance. For example, there is a clear estimate of unsubscribers, no: of clicks, opens, etc. Snovio and send fox applications allows you to run automated email campaigns.

8. Seasonal Email

Festivals and seasons have a close place in the hearts of people. Hence, seasonal emails are the best way to capitalize on the emotions of the people. It is a good practice to send a customized promotional email with a festival or season flavor. There are more chances of positive customer response on the same. In this way, a lifelong relationship gets built up with the customers.

 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

 

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SabPaisa Job Updates

We are looking for talented people to join our team

OCTOBER HIRING

1.  VP Engineering

Experience: 8-12 years

Job Description:

  • 8 + years of experience in scaling up and building products.
  • Start-up exposure of scaling up/building tech teams.
  • A people leader with a keenness to work in a start-up and with global stakeholders.
  • New- Age technology interest and research-oriented work.
  • Engineering leader is expected to enable research and development of technology products with the usage of new-age technologies such as AI/ ML/ DL/ Generative AI.

Expertise: Java/Multi-threading/Data Structure/Spring/My SQL

 

2. DevOps Engineer

Experience: 2 to 5 years

Job description :

  • Experienced in the setup of Apache Tomcat server, Apache Tomcat, Java, Apache httpd Projects.
  •  Expertise in the setup of HAProxy for Load Balancing.
  • Expert in using build tools like Maven for the building of deployable artifacts such as Jar and War from source code.
  • Expertise in Linux Shell Scripting.
  • Expertise in Linux commands
  • Experience in Integrating Redmine with Gitlab.
  • Experienced with Atlassian products like JIRA, Bitbucket.
  • Experience in using Version Control Tools like Gitlab, BitBucket.
  • Experience in using bug and issue tracking tools like Jira, Redmine.
  • Ownership of Build of the entire product, Ability debug, fix build issues.
  • Maintain and support, build and test environments. Manage concurrent releases and build a plan for releases in DEV, QA, Sanity, Production environments.

 

Drop in your CVs to supriya.singh@sabpaisa.in.

 

NOVEMBER HIRING

1. DevOps Engineer

Experience: 4-7years

Job Description:

  • Experience in setup & configuration of Apache Tomcat server, Java, HAProxy for Load Balancing Apache Httpd Projects. HAProxy for Load Balancing.
  • Expert in using build tools like Maven for the building of deployable artifacts such as Jar and War from source code.
  • Expertise in Linux commands & Linux Shell Scripting.
  • Experience in Setup and configuration of issue tracking tools like Redmine, Mantis tools, Version Control Tools like JIRA, Bitbucket.
  • Experience with AWS cloud services including Lamda, AWS WAF, DynamoDB, Cloud formation, ECS
  • Experience with one or more of the following Databases: MongoDB, PostgreSQL, MySQL, Oracle, RDS, Redis is a plus
  • Experience in implementing CI/CD in projects.
  • Experience in deployments in Docker/Kubernetes
  • Experience with monitoring tools like Zabbix, zenoss etc.
  • Experience with TCP/IP packet analysis using wireshark/tcpdump

2.  Java Developer

Experience: 4-7years

Job Description:

  • Excellent knowledge of Spring and Struts frameworks
  • Excellent knowledge of Java, JSP, JavaScript, AJAX, HTML, XML, JASON
  • Good knowledge of Hibernet, MySQL
  • Knowledge of coding standards and good commenting practices
  • Knowledge of Agile & DevOps principles is a plus
  • Exposure to the SpringBoot and Angular JS is a plus.

Skills:

  • Ability to understand business requirements and translate them into technical requirements- Ability to design applications around natural user interfaces
  • Experience with REST API connections
  • Ability to design intuitive and robust REST APIs in collaboration with server-side team
  • Good with documentation (diagrams, README, Changelog, code comments, commit messages)
  • Proficient understanding of code versioning and the Git tool
  • Proficiency in unit-testing code for robustness, including edge cases, usability, and general reliability
  • Proficiency in bug fixing and improving application performance
  • Proficiency with HTML and Javascript is a plus

3. Data Scientist

Experience: 1-7years

Job description:

  • Identify valuable data sources and automate collection processes
  • Undertake pre processing of structured and unstructured data
  • Analyze large amounts of information to discover trends and patterns
  • Build predictive models and machine-learning algorithms
  • Combine models through ensemble modeling
  • Present information using data visualization techniques
  • Propose solutions and strategies to business challenges
  • Collaborate with engineering and product development teams

Job requirements and skillset:

  •  A Bachelor’s Degree in Computer Science, Engineering or relevant field; an additional diploma in Data Science,
    Statistics or other quantitative field is preferred.
  • Proven experience as a Data Scientist or Data Analyst will be preferred.
  • Experience in data mining.
  • Understanding of machine-learning and operational research.
  • Knowledge of Python, R, SAS, TensorFlow, Keras, Tableau, Qlik Sense and SQL, familiarity with Scala, Java or
    C++ will be considered as an advantage.
  • Experience using business intelligence tools (e.g. Tableau) and Big Data frameworks (e.g. Hadoop/Spark)
  •  Analytical mind and business acumen
  • Strong math skills (e.g. statistics, algebra)
  • Problem-solving aptitude
  • Excellent communication and presentation skills

4. Android Developer

Experience: 3-4 years

Job description:

  • High level of proficiency in object-oriented TypeScript, JavaScript, HTML5, CSS3, AJAX, XML, JSON required
  • Developing hybrid application using either React Native/ react.js
  • Expertise in, React NativeJQuery, Bootstrap and Angular Javascript framework
  • Development understanding of Android or iOS mobile application development life cycle
  • Knowledge of other modern Javascript framework e.g. React.js, Backbone, node.js is a plus
  • Working with Git/GitHub or JIRA
  • Working on UI concepts including application development using Spring MVC architecture 
  • Working with best practices and patterns such as Secure Coding Practices, Separation of Concerns, Concurrency, Proper exception handling, Single Page App development, Routing, Observables, and Event Handling
  • Architect, design, develop and maintain the next generation user interfaces for our continuous delivery products
  • Collaborate with the product team and provide technical leadership to a small team of talented software developers building a cutting edge, fast, and interactive UI

Job requirements and skillset:

  • A degree in computers with 3-4 years of mobile development experience in medium or large, enterprise application development
  • At least over 1-year experience in React Framework / React Native or React.js
  • Experience in developing hybrid application using either PhoneGap/Cordova/React Native/Snecha Touch/Mobile Angular UI
  • Experience with HTML5 and CSS3, and JavaScript, must have used frameworks such as React.js, Angular, Backbone or similar
  • Experience with Responsive mobile design strategies and experience with designing databases using SQL, and stored procedures.
  • Experience designing and implementing complex database application systems and user-centered Web interfaces and mobile interfaces.
  • Experience integrating advanced web & mobile applications.
  • Experience with Bootstrap CSS + CSS Preprocessors.
  • Experience with front end build tools such as grunt, gulp or similar.
  • Experience with REST APIs using JSON and SOAP web service integration.

 

 

 

 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

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SabPaisa Business Updates

 October quarter -2

SabPaisa continues to be the trusted payment gateway with Canara Bank signup, Maharishi University signup and more

Canara Bank sign-up: SabPaisa has collaborated with one of the largest public sector banks in India.

Maharishi University sign-up: SabPaisa has collaborated with one of the best universities in Noida.

Expansion of UPI payment mode in SabPaisa: UPI is an instant payment system to transfer funds between accounts instantly. 

 

November quarter-1

SabPaisa continues its innovative streak with the launch of IMPS, RTGS modes and more

Launch of RTGS and IMPS: Sabpaisa has successfully operationalized RTGS and IMPS modes on its platform.  
Collaboration with Bihar Health Department: Recruitment in Bihar Health Department started through the SabPaisa platform. 
Bihar Madrassa Board registration: Bihar Madrassa Board registration was successful on the SabPaisa platform.

 

 

 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

 

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SabPaisa Product Updates

SabPaisa continues to be the next generation innovative payment gateway with IMPS and RTGS collection modes, IDFC Challan and more

1. New Features

IDFC Challan: We have integrated a new bank for NEFT i.e. IDFC bank. Now the user has one more option to generate an e-challan of his/her choice. E-challan option is  also available for Bank of India, Allahabad Bank, Corporation bank, etc. 

Settlement Report: The user is able to see the settlement report in SabPaisa.

Refund Transaction Report: The user is able to see their refunded amount in SabPaisa.

Chargeback transaction Report: The user is able to see their chargeback amount in SabPaisa.

RTGS and IMPS collection modes

Enabled RTGS and IMPS collection modes in SabPaisa PG. With this activation, SabPaisa Payment Gateway is now uniquely offering the following modes from a single integrated dashboard:

Credit Card, Debit Card, Net Banking, UPI, Amazon Pay Wallet, Ola Money Post Paid and Pre Paid Wallet, NEFT, RTGS, IMPS, Bank Cash Challans, eNACH, IMPS

Launch of Amazon Pay  and Ola Money wallet in SabPaisa 

SabPaisa has successfully integrated with popular wallets like Amazon Pay and Ola Money.

2. Bug fixes

Browser Version Management: Previously QwikForms application was not compatible with some versions of browsers like Safari, IE, Mozilla Firefox, Opera, etc. But now, it is working well with both the old and new versions.

SPAPP: 

  • After selecting an organization if the user entered the wrong information, a dialogue box appeared. On canceling the dialogue box, a loader appeared and the app stopped responding due to continuous loading. This issue has been fixed.
  • On signup in the app, the name field was accepting numeric values instead of alphabetical values. This issue is sorted out now as the name field is accepting only alphabetical values.
  • Earlier, the OTP entry was not visible to the user. It is visible now.
  • Previously, the app crashed on signup. It is working well now.

 

 

 

 

 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

 

 

 

 

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Best marketing tactics for your Facebook page

Marketing techniques to scale up your page visibility

Do you believe in your business growth through a Facebook page? No, you are wrong! On the other hand, marketing your Facebook page is the best way to grow your business.

Top Facebook pages rely on time-tested techniques to reach their targeted audience. Did you flounder the expected number of likes and shares? Did the message delivery take the right course? In other words, what made your competitor’s content stand out?

FaceBook Marketing Strategies
Facebook Marketing Strategies

Brands on Facebook are churning out innovative techniques to sell their products. Feeling abandoned? Don’t worry, these simple techniques will take you to the top league.

1. Capitalize facebook group for marketing

Have you stumbled upon a Facebook group? The Facebook group brings you more close to your audience. In other words, one on one interaction is the highlight of a Facebook group. Herein, you can share and discuss ideas in a focussed manner with your niche audience. Also, you are perceived as genuine and trustworthy. On the whole, business engagement sees a sharp hike.

2. Audience targeting and Paid ads

Facebook gives the option of paid ads for your niche audience. They help you to reach a greater and wider audience. Interestingly, there is an option to target the audience based on the gender or the region. The ads have a customizable schedule time. For example, the runtime could range from one day to several months. Also, there is an option for automated ads for better post visibility and outreach.

Hence, if you are a startup, use ads as the anchor to row your businesses. Trust me, the seashore becomes visible at an arm’s distance.

3. Unique content for marketing

If you want to be different, think differently. Being unique and different makes you stand out in the business domain. Experiment with diverse posts on your page. Put on your thinking caps, get wacky, use gifs, use 2 min teaser videos, try out memes, etc. For example, an engaging story on why the audience should try out Lenovo Laptop is more significant than presenting a generic product update.

4. Engagement with peer business groups

Do you engage with other peer groups n facebook? Do you leave messages on the peer groups in your technology domain? It’s the best way to share and gain knowledge. The two-way communication is instrumental in building your networks and increasing popularity. It will naturally translate into more likes cum comments.

5. Timeline for sharing content

Your facebook page has around 5 posts per day, but poor responses turning you off? Getting your timing right is the crux of the issue. There are specific times of the day when your audience is active and receptive to your posts. Plan your posts based on audience availability. For example, the audience is more likely to comment and share your posts during break hours. 

6. Consistency is the Key

How consistent are you with the postings? Your long term success is largely dependent on this factor. Your destination might be far away, but your effort should continue unabated. Make sure that you use the Insights tab on your page to analyze your post performance. It gives a complete picture of the number of people who have liked, shared and commented on your posts. Plan your future strategy, based on these insights.

7. Use humor

Humour adds spice to your serious marketing content on FaceBook. Ensure that you have the right amount of humor peppered in your marketing content. In this way, you can strike the right chord with your potential customers on a lighter note. Humour is the easiest way to make your customers buy your product.

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

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Six tips for eternal happiness

Happiness is a state of mind

Meena’s world came crashing down last week. She was standing at the end of a dark tunnel. She craved for sleep, but sleep played hide and seek with her. She yearned for happiness, but in vain. Her mind lingered back to last week.

“Mr. Rupesh has been promoted as the Project Lead, he is very smart and a quick learner, isn’t he Meena?”, commented Shanti, Meena’s colleague.

“Smart? quick learner? That’s the best way to deceive everyone. I put in double the effort in the office. I deserved the promotion.”, cried Meena.

This is not just the story of one Meena, it is the story of millions of Meenas across the world. Sadly, Meena is stuck in the vicious cycle of comparison leading to unhappiness.

Eternal happiness
Happiness is a state of mind.

It is a natural human tendency to seek happiness. But, the means of happiness differ from people to people. You work hard, get a job, get a promotion, thereby centering your happiness on the materialistic things. In this process, little things in life that give happiness remain unappreciated. Happiness cannot be bought, it a state of mind. When you bestow happiness, you get double in return.

Simple measures like avoiding comparison, helping others without expectations, etc., can help you cultivate a positive mindset resulting in eternal happiness.

Come, let’s learn a handful of inexpensive tips to realize happiness.

1. Stop comparison for happiness

Your colleague gets a promotion and you start doubting your self-worth. Your friend posts vacation pictures and you feel the emptiness in your life. And your relative gets a new car and you lament your low monthly salary. Give it a break, stop comparing yourself to others. By doing so, you are overlooking the blessings you already possess.

Stop comparison for happiness
Stop comparison for happiness

Instead of being envious, increase your work efficiency. Instead of pondering about the vacation pictures, reminiscence the happy times spent with your loved ones on a daily basis. Finally, instead of worrying about the brand new car of your relative, think of the times when you walked to work, thereby following a healthy lifestyle.

Comparison is the root cause of all envy. You need to realize that no two individuals are similar in this world. They have different characteristics and potential. It is good to incorporate their positive traits. But, you cannot imitate them or completely be like them. You are a unique individual with varied potentialities. Just believe in yourself, keep learning and growing every day.

2. Help without any expectations

Are you a philanthropist? Were you at the forefront of a recent NGO campaign? But, feeling unhappy and dissatisfied? You expected a participation certificate for your services, but alas. In such a case, your charity is not genuine. Real service is done without any expectations at all. When you help someone without expecting anything in return, you are always happy. Else, no amount of charity can bring you peace of mind.

Help without expectations for happiness
Help without expectations for happiness

The world is replete with examples of common people doing selfless service. For example, during calamities, poor people have contributed their hard saved money to help the victims. Their help comes with no expectations.

3. Appreciate wholeheartedly for happiness

When was the last time you appreciated someone? Did it flow out naturally or were you forced to give flowery feedback? There is a difference between flattery and appreciation. Flattery is a forced appreciation with an expectation of return favor.

Appreciate for happiness
Appreciate for happiness

On the other hand, appreciation is genuine and comes from your heart. You feel the emotions of positivity and happiness when you are genuine. The genuine appreciation helps the other person to learn and grow effectively. Your single appreciation will be life-changing for the other person.

4. Show gratitude

In a faraway land, the owner of a dog passed away due to old age ailments. But, the dog waited for his owner for another ten years at the same place, until its death. This is the level of gratitude and loyalty shown by an animal like a dog. Gratitude is the simplest way to acknowledge the people who helped you during your rough times.

Gratitude for happiness
Gratitude for happiness

Did you notice the smile on the shopkeeper’s face, when you thanked him for a purchase? What about the gleam in your mentor’s face, when you thanked him for your success? Didn’t it bring you happiness? According to psychological studies, being grateful brings in a flood of positive emotions. Eventually, it results in great mental health, enhances one’s relationships and creates a positive outlook towards life.

 

5. Lead a balanced life for happiness

Work-Life balance for happiness
Work-Life balance for happiness

The happiest people in the world are those who maintain a balance between their personal cum professional life. They never let professional issues cloud their personal life and vice-versa. Further, they make time for their loved ones. When was the last time you had dinner with your family? When was the last time, you went on a vacation with your loved ones? These are the little happiness in our lives that need to be cherished. There are many people in this world who are less privileged than you. When you count your friends and family as a blessing, happiness becomes your constant companion.

6. Let go for happiness

You are still searching for that college arch enemy for fifteen long years and the time of revenge has finally arrived. You feel happy, but the happiness is short-lived. But, when you finally let go, you feel like swimming in the ocean of calmness.

Let go for happiness
Let go for happiness

Yes, grudge and revenge are the greatest obstacles to happiness. It concentrates your entire mental energy into negative pursuits. But, when you let go, you automatically channelize the emotion of forgiveness and empathy. On the whole, in a positive environment, there is a peace of mind for all the parties involved.

Hence, the next time you feel unhappy, look inward. The answer to your unhappiness lies within yourself. Cherish the little things in life. Be grateful for having a family, appreciate your supportive friend circle and learn to let go of petty inhibitions. Then, you will stumble upon happiness every single day of your life. 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

 

 

 

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AWESOME BUSINESS PRESENTATION TIPS

TIPS TO ELEVATE YOUR PRESENTATION SKILLS

There are a number of awesome tips to enhance your speaking skills with a business presentation that will take you to the heights of glory forever.

Confusing isn’t it? This is what happens when you are not precise and concise in your business presentation. The essence of any business presentation lies in putting the right words in the right place in the right way. Conveying the message in the right way is an art that cannot be mastered in a single day. It needs structured preparation and consistent practice.

Business Presentation
Business Presentation Tips

In the course of this blog, I shall walk you through some techniques to give an awesome business presentation.

1. Paraphrase content on the presentation

How does it feel like to be bombarded with voluminous information in one shot? Will you ever be able to recollect it? The human brain has limited attention and even limited recollection capability. The more content you present on the slides, the more cumbersome it becomes for the audience to grasp the information. Hence, it is imperative that you only highlight the bullet points on the slide. Elaborate more on the highlighted bullet points.

The way content is articulated holds more weight than the content itself. Make sure that you speak in a lucid, clear and concise manner. Do not beat around the bush. Speak and highlight only the major and appropriate points. It is a basic human tendency to speak more on a topic that is close to one’s heart. Practice hard in front of a mirror to identify and filter out the irrelevant content in your presentation.

2. Visual content

Do you recollect your childhood memory of reading comics? Have you ever wondered why we prefer comics over plain reading material? It is due to the illustrated visual content. Illustrated visual content is always a cynosure to every human eye. With visual content, the message sent out is more captivating and everlasting. Research suggests that the human brain has the ability to absorb and process visual content in an effective manner. Hence, make sure that you use ample visual content in your presentation. Keep the message visible, visible in the most attractive and direct manner.

3. Audience interaction during the presentation

Do you want your audience to take a power nap during your presentation? Or do you want them to admire your content throughout your presentation? If so, keep them active and energized. A thought-provoking question can do wonders. It will make them feel like an active part of the presentation. Also, short activities during the presentation will keep up the enthusiasm amongst the audience. For example, give an opportunity to a person in the audience to share his views and experiences on a topic.

4. Storytelling technique

The art of storytelling has been in vogue since the time immemorial. We all love grandma’s stories. But, have you ever wondered about the reason behind its efficacy? It never ceases to rekindle fond memories in all of us. The technique in which the story is narrated leaves a lasting impression. Similarly, the storytelling technique when adopted in business presentation breathes fresh air into the life of a presentation. Take the audience along a gripping description with smooth narration. Keep them yearning for more. Create suspense, add emotions and drama to make the emotions more lively.

5. Credible support materials

Building trust with your target audience is very important to send across the right message in an effective manner. There should be credibility in every word you speak and in every fact you put forth. Also, ensure that you do not use an exaggerated tone until and otherwise required. Cite the source of your information. In other words, give appropriate links to the audience to help them with further research on the topic.

6. Creativity in the content of the presentation

How does food taste without the spices? Bland, isn’t it? Similarly, creativity is the spice of the presentation. It makes the content more palatable. There are ample ways to bring in creativity. You could introduce startling statements between slides to keep up the audience’s interest and attention. You can pepper your presentation with quotes and humor. Also, you can narrate personal incidents to make the delivery more lively.

7. Summary slide in the presentation

A quick recap is essential to effectively wind up your presentation. It acts as a call back to the audience. They will recollect the major points and take home a concrete message. Preferably, summarise the major points in concrete, lucid, simple and concise fashion. Also, a summarised conclusion in commensuration with the beginning gives a well-built structure to the presentation. It keeps the audience hooked, they will seamlessly connect between different transitioning ideas.

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

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Schemes for startups in India

Schemes to grow your business

 

A recent report suggests that the Delhi-NCR region has more startups and unicorns in India as compared to Mumbai and Bengaluru region. Also, the report says that Delhi-NCR could become one of the top 5 global startup hubs with government support. One of the prominent government support takes the form of a startup scheme.

 

The last few years have seen a rise in government schemes like Startup India, Standup India, MUDRA Yojana, etc. The scheme benefits take the form of funding, tax benefits, relaxed regulations, etc. It is imperative for a new business to receive maximum handholding at its early stages.

 

Startup Schemes
Schemes for startups in India

 

In the course of this blog, I will take you through the most popular startup schemes in India.

 

1. STARTUP INDIA

The startup India scheme intends to create a vibrant startup ecosystem in the country. Through this initiative, the government aims to encourage innovative and creative startups in the country.

Launch Date: 16th January 2016

Implementing agency: Ministry of Commerce and Industry

Features:

  •  Fund of funds support – An initial fund of fund support of Rs. 10,000 crore to startups. The fund to be managed by a board with professionals drawn from different industrial cum academic sectors.
  • Self Certification system – Startups are allowed to self-certify with environment cum labor laws.
  • Tax Exemption – Startups are provided income tax relief in the first 3 years. Also, there is an exemption from the capital gains tax.
  • Labor inspections exemption – Exemption from labor inspections for the first 3 years.
  • Innovation hub – Creation of an innovation hub under the Atal innovation mission. 
  • Patent approval – 80% rebate on patent applications

 

2. STAND UP INDIA SCHEME

Stand up India Scheme aims to provide funding to SC/ST and women entrepreneurs. There is a provision for providing loans between 10 lakh to 1 crore to at least one scheduled caste or scheduled tribe borrower and at least one woman borrower per bank branch. 

Launch Date: April 2016

Implementing agency: Ministry of Finance

Features:

  • Rs. 5000 crore credit guarantee through National Credit Guarantee Trustee Company (NCGTC).
  • Rupay Debit Card for withdrawal of working capital.
  • SIDBI refinancing with an initial sum of Rs. 10,000 crore
  • Web Portal for facilitating online registration and support services
  • Pre-loan training for a smooth loan disbursal

 

3. ATAL INNOVATION MISSION

Atal innovation mission aims to create a culture of innovation and entrepreneurship in the country.

Launch Date: February 2016

Implementing agency: NITI Aayog

Features:

  • Setup of Atal tinkering labs in selected schools across the districts of the country. Also, Atal tinkering labs are equipped with the latest equipment and technology. This provides an impetus to greater innovation and creativity.
  • Setup of Atal incubators in universities, colleges, NGO and corporate spaces. Interestingly, preference is given to women-led startups.
  • Atal New India challenges and Atal grand challenges in specific areas of national importance
  • Mentors of change to mentor students at Atal tinkering labs and Atal incubators.

 

4. MUDRA YOJANA

Pradhan Mantri Mudra Yojana is a flagship scheme of the government of India to provide funding support to small businesses in India. 

Launch Date:8 April 2015

Implementing agency: Ministry of Finance

Features:

  • MUDRA(Micro Units Development and Refinance Agency) bank is set up as the subsidiary to provide loans to NBFCs and microfinance institutions.
  • Loan categories: Shishu category loan of up to Rs. 50,000; Tarun category loan of up to Rs. 5 lakh; Kishore category loan of up to Rs. 10 lakh.

 

5. M-SIPS SCHEME

The modified special incentive package scheme aims to enhance investments in the electronics goods sector in India.

Launch Date: 2012

Implementing agency: Ministry of Electronics and IT

Features:

  • Capital subsidy of 20% for units involved in manufacturing in the SEZ area.
  • Capital subsidy of 25% for units involved in manufacturing in the non-SEZ area.
  • Reimbursement of Central taxes and duties for high capital investment projects
  • Investment threshold variation: 1 crore to 5000 crores depending upon the type of project

 

6. CREDIT GUARANTEE SCHEME

Credit Guarantee scheme aims to provide loan support to small industries in India.

Launch Date:8 April 2015

Implementing agency: Ministry of Finance

Features:

  • Collateral free loans for MSMEs to avail credit.
  • Rehabilitation facility to MSMEs due to failure under unforeseen circumstances.
  • Individual MSMEs have a loan limit of 50 lakhs

     

    For more blogs, visit http://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in